Affordable Toyota-Built Plug-in Hybrids Planned for 2011
The world’s biggest automaker announced this week that it plans to sell affordable plug-in hybrid vehicles in the not so distant future, a move that should make the gradually ever-greening public happy. Although a significant number of American consumers are interested in purchasing a hybrid vehicle, the average consumer is unwilling or unable to afford the current sticker prices. The availability of an affordable plug-in hybrid vehicle will allow more consumers to jump on the hybrid bandwagon, and Toyota hopes to capitalize on this beginning in 2011.
As for the price tag, what is “affordable” is yet to be formally defined by Toyota Motor Corporation. Executive Vice President Takeshi Uchiyamada, head of Toyota’s research and development department and instrumental in the creation of the original Prius, would not comment on specifics as far as pricing but did indicate that it would “likely be far cheaper than 3 million yen (or $33,770).
Will Toyota’s mass-produced plug-in vehicle simply be a version of the Prius? Uchiyamada was somewhat noncomittal on that front as well, indicating it may not take the shape of the Prius. Toyota’s initial plug-in model, the Prius Plug-In Hybrid (PHV) has an external charging option added which alleviates some of the range-related issues with electric-only vehicles. The Prius PHV can reach a top speed of 62 mph in the electric motor mode and gets a combined EV and hybrid mileage of 134 mpg. Currently the company has plans to lease the Prius PHV starting this month in France before expanding to countries such as Japan, Europe and the U.S. by the middle of 2010.
Competition is a good thing, and U.S. based General Motors and Japan’s Nissan Motors are both in the running with new rechargeable car models scheduled for the market in the near future as well. GM’s Chevrolet Volt should be available to the public in 2010, and the auto manufacturer has indicated it plans to sell approximately 10,000 Volts in the first year of production and 60,000 in its second full year. Nissan’s all-electric Leaf car is also planned for release in 2010, with a specified range of 100 miles with a single charge.
This is good news, time and competition will ultimately bring lower prices and more choices for the global public. Whether Toyota’s vision of an “affordable” hybrid-electric car matches what the public’s idea is has yet to be determined. We will await the news with anticipation and hope – right, readers?
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